迪拜巧克力热潮如何赢得青睐 How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl

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从去年开始,迪拜巧克力在全球风靡起来,各大社交平台上的种草内容、复刻视频层出不穷。独特的开心果与卡达伊夫酥皮夹心,配上浓郁芝麻酱,成为各大品牌争相模仿的爆款。

This is a Dubai chocolate bar.

It's a chocolate bar stuffed with a paste of pistachios, kadayif or shredded phyllo dough and tahini.

It first went viral in 2023, and since then it's become a global phenomenon.

That was worth the hype.

The original by Fix Desserts is only sold in Dubai.

Its scarcity has spurred an explosion of dupes, copycats and spin offs.

You can now buy it everywhere.

We're a small homegrown brand.

And you know, we had enough chocolate just to serve the community.

And all of a sudden, there was thousands and thousands of people starting to follow us and starting to explore and ask us how we can ship internationally, etc...

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