Bad Bunny如何将拉美文化带向世界?How Bad Bunny took over the music world on his own terms

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从格莱美获奖到超级碗中场秀,Bad Bunny掀起了拉丁音乐席卷全球的浪潮。他是如何一步步打破拉美裔艺人记录,将拉美文化带向世界的呢?

These are the lyrics from Bad Bunny's "El Apagón, or the blackout, one of his most streamed songs from his latest album "Un Verano Sin Ti."

In it, the Latin artist talks about Puerto Rico's power outages after Hurricane Maria decimated the island's power grid in 2017.

But in one small part, he mentions the inseparable rights of reggaeton. But they lack seasoning, drums and reggaeton, If you're hearing that... how you could not want to move, right?

It's such a universal beat.

It's almost like your heartbeat.

The rise in popularity of reggaeton and other Latin beats has made Bad Bunny a global superstar.

He sold out arenas, top every music chart and made millions of fans across the world.

But that was not always the case.

Human rights.

For years, Latin artists had to record their songs in English to cross over into the American mainstream.

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