Meta and Google face a reckoning over social-media addiction

Among the 17m American children who use Instagram, the average time spent scrolling the app each day is 30 minutes. But for Kaley, a 20-year-old who started using social media aged six, it became an hours-a-day addiction. Spending time on Instagram, as well as YouTube, led to feelings of body dysmorphia and thoughts of self-harm, she claimed. On March 25th a jury in California agreed, ordering the apps' parent companies, Meta and Google, to pay Kaley (whose full name has not been made public) $6m in damages.

The payout amounts to less than one-thousandth of a percent of the companies' annual sales. But it threatens to do them far more harm. The novel legal argument used by Kaley's lawyers may bring social networks to heel in a way that previous attempts have not. The firms are weighing their options—both have said they will appeal—but the ruling could be a turning point in how social apps are regulated.

Although this was the first time that Mark Zuckerberg, Meta's boss, appeared before a jury, it was hardly the first attempt to sue social apps into changing their ways. In 2023 a case against Twitter, over its hosting of terrorist material, made it to the Supreme Court. But that case, like many others, went in favour of the tech industry. Section 230 of the Communications Decency Act of 1996 excuses social networks from liability for what their users post.