随着酒店业竞争加剧,房间面积不断缩水,利润却逆势增长。设计师巧妙利用空间布局,取消迷你吧、缩小衣柜,甚至将洗手盆移出浴室,让客人在更紧凑的房间里依然拥有优质体验。背后隐藏的,是酒店运营者对效率与顾客满意度的双重追求。
Vanishing wardrobes, disappearing minibars, sinks in the entryway and even this?
Your hotel room has been shrinking.
See, with the rise of Airbnb and plateauing hotel occupancy rates, operators are on the hunt for the most profitable design.
And select service hotels which offer scaled back amenities are outpacing full service hotels when it comes to profits.
Take Marriott's mid-tier Moxy brand.
Its rooms are a little over half of the size of the average American guest room, and yet its rooms generate up to 20% more revenue than its peers.
But shrinking rooms and growing profits without eroding guest satisfaction isn't easy.
So how do hotel operators keep you happy with a smaller room?
To halve the size of a standard 348 square foot American hotel room, you need to get rid of a lot of stuff.
We've overcrowded the room a bit here to make the point.
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