As your personal hub, your iPhone can do so much more for you because it understands your context.
This includes your calendar, your relationships, your routines, the most private details of your daily life.
Now, others see that data as something to collect and store.
They move it to their servers and ask you to trust them.
But honestly, trust only goes so far, when your data is no longer yours to control.
That's why Apple Intelligence runs on device whenever it can.
When greater capability is needed, private cloud compute extends that same level of privacy protection, ensuring that nobody, not even Apple, can access what's yours.
It's personal intelligence, that's actually personal.
iPhone sits at the center of an amazing ecosystem of intelligent features and experiences that works seamlessly across the products you use every day.
From Siri becoming more capable and more personal across your Apple products, to meaningful health insights with Apple Watch, to powerful new AirPods features like live translation, and so much more.
