So I used to be an AI manager, which most people won't know, but I am deeply, deeply interested in how sports and AI intersect.
One, off pitch would be performance.
The ability to tap into AI to essentially ensure that all athletes are operating at their top level on the pitch, off the pitch.
Being able to have really personalized healthcare and tracking and targeting is so important.
On pitch, it's just really a deeper connection to the fans through content, so really targeted content to individuals across the sporting industry is so important.
I think gone are the days of just highlight reels, we want Well, and we know that fans love athlete-specific content, so if we can utilize AI to clip videos and really target specific fans with specific athletes, specific brands, that's going to be a much deeper level of marketing that we've never seen before.
