Futura was a German typeface, taken in, made into an American commodity.

未来是种德文字体，进入美国，成美国的商品。

Burger King created this custom typeface called Flame, which is inspired by the shapes of its food.

汉堡王创造了这种名 Flame 的定制字体，灵感来自其食物的形状。

It's even true for other typefaces, like this one.

甚至其他字体也是如此，比如这个。

And this guy invented the italic typeface.

这个人发明了斜体字体。

And today we call this the italic typeface.

今天我们称其斜体字体。

And this is the typeface Futura.

这是 Futura 字体。

Now imagine if astronauts had to use different typefaces and different systems for each component they had in the space shuttles.

现在想，如果宇航员在航天飞机上使用不同的字体和不同的系统。

I can just create a visual typeface for a verbal one.

我可以口头语创建个视觉的字体。

Eventually, that overuse changed the kinds of movies that used the typeface.

最终， 这种过度使用改变了使用该字体的电影类型。

Use a clean simple typeface for signs.

【clean，cleanness】标示牌要选用整齐简洁的字体。

So, okay, so we've got our typeface here.

所以，好的，所以我们在这里得到了我们的字体。

And this is what I love about typefaces, is that all of them tell stories.

这就是我喜欢字体的原因，它们都能讲故事。

Well, font family is another  way of saying typeface.

嗯，字体系列是字体的另种说法。

I love books–ink print books with marginalia and typefaces and dingbats.

我喜欢书籍-有批注、印刷和装饰字体的墨迹本。

It was sold as " the typeface of our time." This thing was modern.

它被称“我们时代的字体”。这东西很现代。

It's become the typeface of horror movies, B-movies, and also the straight-to-video ones.

它已成恐怖电影、B 级电影以及直接制作视频的字体。

In fact, this whole system carries through with the way that the typeface was designed.

事实上，整个系统都是按照字体设计的方式进行的。

So in some ways, this German typeface on an American plaque perfectly mirrors what happened with the technology.

所以在某种程度上，美国牌匾上的这种德文字体完美地反映了这项技术所发生的切。

The rise and fall of Trajan illustrates the downside of digital typeface.

Trajan 的兴衰说明了数字字体的缺点。

3 The JORC Code mandatory elements are identified as numbered clauses in normal typeface.

1.3 JORC 准则的强制性元素在普通字体中被标识编号子句。