And so, really that study unearthed this paradox of gender where gender's problematic — it's reifying some really problematic stereotypes — but it's also this humanizing force that allows us to see something as more human.
Look, I think it's remarkable and it speaks to the same thing that happened with Reese Witherspoon, which is she found a way to capture who she was and get it reified into a property and own it.