Others charge a premium over perceived rivals or, led by ego, overprice themselves. But reality eventually intervenes.

还有一些公司的要价高于他们眼中的竞争对手，或者在自我意识的驱使下给自己定了过高的价格。但实最终介入了。

What if someone is overpricing their shoe?

如果有给鞋子定的价格过高怎么办？

Mr. Goldstuck says this is happening because new books are overpriced in South Africa.

戈德斯塔克说， 之所以出这种情况， 是因为南非的新书价格过高。

You say by a mile, but we talked about the draft value, the overprice on Anthony Richardson.

你说差得很远，但我们讨论的是选秀价值，安东尼·理查德森的定价过高。

Hertzfeld pointed out that they were designing the Mac for people like themselves, and overpricing it would be a " betrayal" of what they stood for.

赫茨菲尔德指出Mac是为像他们自己这样的设计的，定价过高将会“违背”他们的立场。

Nearly a third of parents and students believe that a college education is overpriced compared with its value, according to a recent Sallie Mae and Ipsos study.

利美和益普索最近的一项研究，近三分之一的家长和生认为，与其价值相比，大教育的价格虚高。

What we want them to be is scared of us and scared of their competitors where they're like, wow, if I overprice, the customers aren't gonna show up.

我们希望他们害怕我们，害怕他们的竞争对手，他们会想，如果我定价过高，顾客就不会来了。

The market and the general public had been massively overconfident due to the prior trend of market growth, overpricing the stock and artificially inflating the market as a result.

由于先前的市场发展趋势，市场和公众过度自信，结果股票定价过高，为地推动了市场膨胀。