Throughout this lesson, you'll read a passage that discusses the decision-making process by weighing the cerebral approach against the instinctual approach.
Nobel Laureate Daniel Kahneman proposes that there are two main decisionmaking mechanisms in the brain, one quick and instinctual, and one slow and analytical.
For decades, researchers considered mouse songs instinctual, the fixed tunes of a windup music box, rather than the mutable expressions of individual minds.
In terms of choosing projects, and you know, Brands to collaborate with, it's usually quite an instinctual move. It's things often feel quite fated to me.