Corporate logos specify the metaphor to BRANDS ARE PEOPLE, revealing what allegedly inalterable traits are ascribed to such a metaphorical human being.

司标志指定了 BRANDS ARE PEOPLE ，揭示了这样一个人被赋予了哪些据称不可改变特征。

The stylized picture of a DNA helix next to the company name here instantiates the BRANDS ARE LIVING ORGANISMS metaphor and represents a company's values as an inherent and inalterable quality.

这里司名称旁边 DNA 螺旋程式化图片实例化了 BRANDS ARE LIVING ORGANISMS ， 将司价值观代表为一种内在、不可改变品质。

The juxtaposition of present perfect and future tense points toward the inalterable nature of what is understood to be the brand's " core" and thus foregrounds this particular semantic component of the metaphor.

现在完成时和将来时态置指向了被理解为品牌“核心” 不可改变本质， 从而突出了这一特定语义成分。