This is loss aversion at work.

损失规起作用了。

When you avoid a task, it's called task aversion or procrastination.

当你项任务时，它被称为任务厌恶或拖延症。

We like art but have an aversion to museums.

我们喜欢艺术，但厌恶博物馆。

The Founders had an aversion to large standing armies.

美国建国者厌恶庞大的常备军。

Ellsberg, who died on June 16th, called the behaviour ambiguity aversion.

埃尔斯伯于6月16日去世，他称这种行为是对模糊性的厌恶。

Bolton has continued to reiterate his aversion to diplomacy with North Korea.

博尔顿反复表明了他对与朝鲜外交的厌恶。

But it can also include an aversion to bumps, clusters, blobs and bubbles.

但它也可以表示对堆密集的肿块、斑点和泡泡的厌恶。

I didn't have an aversion to them because I was hanging out with my friends.

我并不是讨厌这类课，因为我只是和朋友们起去上的。

The answer lies in a phenomenon known as loss aversion.

答案在於 損失規 (loss aversion) 的現象。

Is it going to be loss aversion?

会是损失厌恶吗？

" Moist" is part of a phenomenon known as word aversion.

对“潮湿”词的反感，是词语厌恶现象的个例子。

Matt Salinger resisted requests to issue e-books for years, knowing his father's aversion to the internet.

多年来，马特·直拒绝发行电子书的要求，因为他了解父亲讨厌互联网。

Another study analyzed how loss aversion can help incentivise employees.

另项研究分析了损失规是如何帮助激励员工的。

People think loss aversion will have a small effect.

人们认为损失厌恶的影响很小。

Now, it's impossible to completely avoid change aversion when you're making changes to products that so many people use.

虽然不可能完全免改变带来的反感, 尤其是改变了那多人已经熟悉的产品。

On a smaller scale, loss aversion can lead to decisions like useless purchases.

在较小的范围上看，损失厌恶可能导致像无用的购买这样的决定。

Loss aversion is the idea that we hate losing more than we enjoy gaining.

损失厌恶就是我们讨厌输钱的程度远大于我们享受赢钱的程度。

And it turns out, that aversion to chickens can be used against the insects.

事实证明，可以利用这种对鸡类的厌恶感来对抗昆虫。

Understanding of loss aversion can help businesses and policymakers influence decisions.

理解损失规可以影响企业和决策者们的决策。

Other studies have postulated that the sunk cost effect can be explained by loss aversion.

其他研究假设，沉没成本效应可以用损失规来解释。