So, anthropomorphism is when we project onto other animals our capacities or our emotions.

当把我的能力和感情想象到动物身上时，就是人化。

The a-word is anthropomorphism, and historically, it's been a big deterrent to recognizing animal emotions.

这个单词就是“人化“，它一直被用区分动物情感。

And for everyone listening, anthropomorphism, you do it all the time, I guarantee.

对于每个听的人，人化，我保证，你一直在这样做。

And so, what we did was we thought we would use the process of anthropomorphism.

所以，我所做的是我认为我用人化的过程。

And so, there's really a tension between amplifying these gender stereotypes and also promoting anthropomorphism.

因此，放大这些性别刻板印象和提倡人化之间确实存在着紧张关系。

Anthropomorphism has potentially dangerous implications for the future if we wrongfully attach emotions and genuine connections to unfeeling robots or other products that have human-like qualities.

如果我错误地将情感和真实的情感联系赋予没有情感的机器人或其他具有人性特征的产品，人化可能对未产生潜在的危险影响。

As designers, the key here is to really take the time to understand when anthropomorphism is appropriate, and how much of it you should use in your design work.

作为设计师， 关键在于花时间深入理解何时用人化是恰当的，以及在设计中应运用多少人化元素。 这主要取决于对用户的理解以及一点直觉的结合。

We can use anthropomorphism to clarify the structure of inanimate objects, as in " head of a ship, " " foot of the bed" or " shoulder of the road." Metonymy is the usage of a thing to refer to an associated concept.

我可以用人化阐明无生命物体的结构，例如“船头”，“床尾”或“路肩”。转喻是用事物指代相关概念。