Marlboro, Massachusetts is our last stop today.

马萨诸塞州路是我们今天的最后一站。

Imagine the Gerber Baby puffing on a Marlboro Light.

想象一下麦片广告的清淡型路。

Advertising is everywhere, the Phillip Morris, iconic Marlboro cowboy still riding the range.

广告无处不在。菲利普·莫里斯、烟盒上画着牛仔的路，都是市面畅销品。

We want to roar at the " Panthers" of Marlboro High School.

我们想对路高中的“美洲豹”大喊一声。

The Marlboro Man wasn't a dork, and that was no accident.

所以路的男人看起不呆， 这并不意外。

For dessert, a plate of bacon and a pack of Marlboro Reds.

甜点是一盘培根和一包路香烟。

In the 1960s that changed as “Marlboro Man” came along.

20世纪60年代，“路男性”也应运而生。

In 2009, Marlboro's market share of 42% was larger than its two largest competitors combined.

2009年，路的市场份额比两大竞争对手的总和还要多42%。

In America, Marlboro is the number one cigarette brand.

在美，路是香烟第一品牌。

The name changed to become easier to spell and by 1924, Marlboro was advertised as a woman's cigarette.

品牌名称也变得更加简洁明朗，易于拼写，到1924年，路在广告中将其宣传成是女人的香烟。

The Marlboro Cowboy was the image of coolness.

路牛仔是酷炫的形象。

And smokes Marlboro Reds and drinks cherry coke zero.

Marlboro Reds， 喝樱桃可乐零。

Midori put a marlboro between her lips and lit it.

绿把一支路放在嘴唇之间，点着了它。

I think I've just been visited by the Marlboro Man.

我想我是被雷到了。

Marlboro had to rebrand products marketed as " Lights” or " Mild” because that gave the impression its cigarettes are safe.

为了让消费者认定该品牌香烟的安全性，公司将产品宣传为“Lights”或是“Mild” 。

I sipped my whiskey and soda, then struck a match to light the marlboro that Metairie

我喝了一口威士忌和苏打水，然后划一根火柴点燃了梅泰里的路酒。

She turned the red Marlboro packet over and over in her hand.

她把红色的路小包在手里翻覆去。

She cleared the table, wiped up the crumbs, brought out a box of Marlboro, put one in

她清理桌子，擦掉面包屑，拿出一盒路，放进去一瓶。

You don’t hear about Queen Elizabeth popping down to the shops for a loaf of bread and a packet of Marlboro Lights.

你不会听说伊丽莎白女王突然到商店买一条面包和一包路香烟。

In 1988, in a bid to rescue the product, Nestle brought in Gaillard, a tobacco man who had created the clothing brand Marlboro Classics when he worked at Philip Morris.

1998年，为了拯救这个产品，雀巢请了盖拉德，他在菲利普·莫里斯公司工作时创立了服装品牌路。