With the popularization of business intelligence and the appearance of integrated data model, traditionarily analytical CRM and operational CRM are developing towards intelligent CRM.
Now another major company that has successfully implemented a CRM system is Northlands Water, a publicly owned business formed in 2002 through a merger.
With these processes in place, marketers are able to see any data– such as social, search, display, programmatic, web, email and CRM data– all in one place.
As a sales meeting starts, you quickly use Copilot and Viva Sales to scan CRM data to get the latest including an account overview, recent engagements with the customer and their key areas of focus.